Photography in Studios can be costly, time consuming and don’t give any flexibility towards changes. Photo real CGI can help solve these problems and therefor safe a lot of money and hassle. Marlux opted for CGI to showcase their products. It gave them the option to change stone patterns and textures without having to go back to an expensive studio.
Philips wanted the promotion videos for their headsets available before the final product was manufactured. Thanks to 3D animation it was possible to generate photo real footage. The Judges of New York Festivals liked it so much we received the gold medal for best CGI in 2012 for this project.